In October 1996, I took my liquorice to the Winterfeldtmarkt in Schoeneberg for the first time. It was to do Market Research – because I had this idea… Having grown up near the Dutch border, I was missing a “proper” liquorice selection in Berlin and wanted to find out if other people felt the same way.
It turned out that some customers knew liquorice and in particular, salty liquorice from Holland or Denmark. To other customers, liquorice only meant the wheels and pipes available in regular supermarkets. For some of the stronger pastilles, you even had to go to the pharmacy! That was the status quo on liquorice in 1996.
Soon, I started to offer my liquorice selections on a few of Berlin’s Markets. I drove my friend Frank’s old Volvo Amazon to Holland to buy goods. Apart from “Drop” (Dutch for liquorice) there were many other yummy “Snoepjes” (sweets) so the range was very dutch at the beginning.